Deltas Fill Theaters in Support of DreamWorks’ “The Help” Delta Sigma Theta Sorority Supports Award-winning Film Through Project ART Initiative BY ASHLEY CHANEY Din support of DreamWorks a great addition to the Sorority’s ros-Butler-McIntyre said “The Help” isson, Aunjanue Ellis and Flo Roach. lledeltas across the country fimovie theaters last summer Studios’ “The Help.” In celebration ter of Delta Red Carpet fi lms, which of this historic and award-winning includes hits like Disney’s “Princess fi and the Frog” and Bishop T. D. Jake’s lm, which sheds light on the expe- riences of black maids in 1960s Mis- “Not Easily Broken.” sissippi and an aspiring white writer The Sorority’s Project ART ini- who wants to help tell their story, tiative, spear-headed by the orga- the Sorority adopted “The Help” as a nization’s National Commission on Delta Red Carpet feature fi Arts and Letters, has a primary focus lm under its Project ART: Actively Redefi of working with the Sorority’s mem- ning Together initiative. bership and potential stakeholders Members of the Sorority support- to redefi ne images of the African- ed the fi ces, primarily American community in all forms of lm at box offi during its fi artistic media. Through Project ART, rst few weeks in theaters, and reached out to their personal members support positive forms of and professional networks to encour- entertainment—music, fi radio, lm, age others to do same. Many chap- television, visual and literary arts— ters hosted Delta Red Carpet events while expressing concern for those at local movie theaters and held pri- art forms that promote harmful mes- vate screenings, often followed by a sages and negative stereotypes. ▲ discussion of the fi lm. fully honest, yet incredibly uplifting DELTA CHAPTERS SUPPORTING DELTA RED CARPET“‘The Help’ is a story that is pain- and inspiring,” said Cynthia M. A. FEATURE FILM “The Help” AT THE BOX OFFICE Butler-McIntyre, National President of Delta Sigma Theta Sorority, Inc. “It is a testament to the lives of so many African-American women and offers a realistic depiction of what can hap- pen—good and bad—when you make the decision to stand up and speak out. The fi lm also offers a snapshot of the harsh reality of race relations in America while also addressing the unspoken power and beauty of rela- tionships among all women, regard- less of race.” “The Help,” which was a 2012 Oscar nominee for best picture and earned $169.6 million in ticket sales, features three members of Delta Sig- Philadelphia Alumnae Chapter ma Theta Sorority—Sorors Cicely Ty- 16 ▲ DELTA SIGMA THETA SORORITY, INC.
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