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$ ECONOMIC Development Starting a Business: Fame, Fortune or Freedom? BY DEBRA GLOSTON LAZARE W is, it isn’t easy and eight out of 10 new businesses fail within the fi rst fi ve years. Don’t be discour-ouldn’t it be wonderful if there were truly a simple step-by-step process to determine if entrepre-neurism is meant for you? Like the old adage says: “If it were easy, everyone would do it!” Truth aged. You have a friend in Washington who wants to assist you in weighing these statistics. In 2009, President Obama established the White House Council on Women and Girls. Last year, he unveiled the Women-Owned Small Business Federal Contract Program to support women business owners. These are only two examples of a number of programs and executive orders implemented to spur the growth of woman-owned businesses, promote career growth and enhance economic stability for women and girls. If your ultimate career outcome is business ownership, there are a few basic points to consider when decid- ing if you are destined to be “The Boss.” In exploring why you want to start your own business, consider the following questions: 1 0Are you motivated bystatus or by building areputable business from theground up? A comfortable, 9-to-5 existence with great benefi ts works for some, but others long to see their names on the corner offi ce door with a view of the city. They want to be immediately recognized when they walk into a room. They want to be invited to sit on the paying not-for-profi t boards or get tickets to closed receptions when celebrities come to town. They don’t want to wait to be seated at exclu- sive restaurants and want to be the fi rst ones interviewed by the media. It’s all about the spotlight and fame that may come with being a success- ful business owner. Considering that most business owners—especially owners of startups and small busi- nesses—don’t live this lifestyle (at least not in the early stages), it might 66 ▲ DELTA SIGMA THETA SORORITY, INC.


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