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be wiser to put the focus on build- products and/or ser- ing a strategy for growing your profi vices? Every business t margin and your client list. It might owner has to learn to be better to be known as a person of communicate and re- integrity and compassion who hap- late to someone else in 2 0 to the offi ce or when toorder to be successful,so forget about hav-ing total freedom. Youwill have the freedomto decide when you goopen your store. YouAre you in it just to getrich?pens to have great business acumen.We all know money can buy masera-tis and mansions. Fortune is a tricky phenomenon. Pursued and managed can decide who to hire improperly, it can cloud your think- and who to fi re. In many ing and cause more stress and angst regards, you will be the than it could ever bring in genuine “Number One Shot-Call- fulfi llment and well-being. There is er,” but what do you do no guarantee a business venture will when your customers bring the riches some seek. Make cer- want you to support tain you know what value you want to garner from starting a business. Get past the obvious reasons forthem based on their Fortune has a different meaning de- being an entrepreneur and focus onschedules? What do you do when the pending on an individual’s outlook on the practical. You have a great ideaperson you want to hire doesn’t want life and expectations. It may or may or a better way of delivering on anto work for you? What do you do not be attainable. Don’t overlook the existing idea. You have a strong skillwhen your clients prefer your com- factors outside of your control and set or amazing talent coupled with anpetitors? Clients and employees have understand how these factors can re- incredible work ethic. And, if you’refreedom too. They exercise that free- ally impact your plans to be on the lucky, you have a great professionaldom when they decide whether or next Forbes millionaires list. mentoring and personal supportnot they will open their checkbooks or take their talents elsewhere. structure in place. Above all, you have faith that you are making the right decision for yourself at the right time in your life. Who knows? Years from now, we may fi nd you walking on the beach with the love of your life lis- tening to the waves or watching the evening sunset after selling your suc- cessful business or passing the torch to your children. Maybe we’ll see you ringing the bell at the New York Stock Exchange or receiving your Pulitzer, Nobel or Grammy. It all depends on how well you navigated the maze of myths and decisions on your journey Once you’ve answered these to true entrepreneurial fulfi ▲ llment. questions for yourself, it’s time to start planning. There is a wealth of Editor’s Note: Debra Gloston Lazare free information available on starting was a member of Delta Sigma Theta 3 0 jor career move. The site also has a passed away in January 2011.Sorority’s National Information andCommunication’s Committee. Shea business, so take advantage of it.Start by perusing the U.S. Small Busi-ness Administration Web site (http://www.sba.gov) for numerous tipsand planning techniques you shouldconsider prior to making such a ma-Is your goal simply to beyour own boss?Very often, new business owners be-lieve they will have to answer to no one if they can just hang their own great business start-up assessment shingle. The only problem with that tool to help answer the questions is, who is going to procure your you should ask yourself. 67 ▲ JOURNAL Summer 2012


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